Selling Smart Starts Here
Watch Practical Tips to Prepare, Price, and Sell With Confidence
Short and long-form videos offering practical guidance on home preparation, pricing strategy, negotiations, and more.
At Eco Realty, we believe selling your home should be clear, rational, and financially intelligent. With more than three decades of North Bay real estate experience, Bernie Stephan has built a model designed around efficiency rather than overhead — delivering professional marketing, pricing strategy, and negotiation expertise for just 1%.
Full service should not require inflated fees.
Experience should not be optional.
Results should not be accidental.
We start by understanding your goals, timeline, and property’s unique value, then design a customized plan to maximize your return.
You shouldn’t have to trade service quality for economic sense. Our 1% Full-Service Listing Model provides complete professional representation while removing the structural overhead that drives traditional commissions.
High-quality photography, aerial imagery, and cinematic walk-throughs create powerful first impressions and stronger buyer engagement.
Accurate pricing is not guesswork. It is the result of experience, mathematical discipline, and deep local knowledge. Bernie’s valuation approach focuses on market behavior, not automated estimates.
Thoughtful preparation and presentation designed to highlight your home’s strengths and maximize buyer perception.
Positioning your home competitively to attract serious buyers, generate momentum, and optimize final sale outcomes.
Each listing receives its own web presence — a focused, high-impact presentation rather than a simple database entry.
Selective social and digital marketing designed to reach qualified buyers without wasteful advertising spend.
Terms matter as much as price. A calm, experienced negotiation strategy protects your equity and reduces transactional risk.
Proactive coordination of inspections, disclosures, and preparations to minimize surprises and strengthen buyer confidence.
Disciplined project management from contract to close, ensuring a smooth and predictable selling experience.
Selling smarter means understanding the numbers. Use the calculator below to see the difference.
| Commission Fee | Ours | Traditional | ||
|---|---|---|---|---|
| Listing Rate | 1% | 2% | 2.5% | 3% |
| Sales Priceenter sales price | $ | |||
| Seller Commission | $15,000 | $30,000 | $37,500 | $45,000 |
| Minimum | $7,500 | |||
| Savings | $15,000 | $22,500 | $30,000 | |
Savings reflect the difference between each traditional rate and our listing fee.
With deep roots in Marin and Sonoma Counties, Bernie brings rare market perspective shaped by thousands of transactions, brokerage leadership, and decades of client advocacy.
Selling smarter means:
• Transparent 1% full-service representation
• Decisions guided by local market data
• Understanding markets as local ecosystems
• Direct, personal communication throughout
• Ethical, sustainable real estate practices

Real estate decisions are often tied to major life changes — probate, divorce, downsizing, relocation, or generational transitions. These situations require more than marketing. They require judgment, clarity, and steady guidance.
Bernie Stephan provides experienced, compassionate support designed to reduce stress, preserve value, and help families move forward with confidence.

Short and long-form videos offering practical guidance on home preparation, pricing strategy, negotiations, and more.
Tell Us About Your Plans and We’ll Reach Out To Help You Get Started